News Portals for Lead Capture
We build niche news sites in your segment, publish useful updates, and route every story back to a service or a booked call on your main site.
What we build
- A fast news portal under your brand or a neutral brand you own
- Categories that mirror your services, regions, and ports
- Service and port landing pages inside the portal that link to RFQ paths
- Simple intake forms or calendar links on high-intent pages
How it works
- Short, accurate updates your buyers already search for
- Each post includes local cues, a plain summary, and a clear next step
- Internal links lead to service or region pages on your main site
- GA4 events map to the CRM so stories that drive calls are obvious
Editorial focus that attracts the right readers
Operations and ports
Berth access, yard windows, delays, strikes, channel depth, local fees.
Regulation and risk
EU ETS, CII, shore power rules, sanctions changes, safety directives.
Costs and availability
Bunkering choices, repair slots, towing, surveys, spares and logistics.
Every piece points to a related service or port page with an RFQ or a calendar link.
From story to a qualified conversation
| Story | Readers learn | Where we route them |
|---|---|---|
| “Dry-dock backlog at Las Palmas” | Typical lead times, vessel types affected, work scopes | Repair service page + Las Palmas port page → RFQ |
| “Fujairah coatings window and yard notes” | Product options, certification checks, turnaround examples | Coatings service page + Fujairah region page → RFQ or calendar |
| “EU ETS update for short-sea operators” | Who is in scope, cost examples, next checks | Compliance service page → short intake with pre-qual fields |
Publishing model
Roles
- Editor: selects topics and approves headlines
- Writer: drafts in plain language with sources
- Producer: posts, links, tags, and checks next steps
Cadence
- 3–5 short posts per week tied to services and ports
- 1 explainer or case note when depth is useful
- Monthly refresh of top pages
Distribution
- Newsletter with tracked links
- LinkedIn posts for selected leaders
- Trade press when a piece deserves it
Analytics and ownership
- Search Console for the portal and your main site
- GA4 events for RFQs, calls, downloads, and story clicks to services
- CRM paths so wins show which stories and pages helped
- You own the domain, content, templates, and data
We keep the stack simple and use your existing systems where possible.
Go-live plan
| Week | Focus | Output |
|---|---|---|
| Week 1 | Structure and topics | Categories set, first 12 story briefs, service/port link map |
| Week 2 | Build and connect | Fast theme, GA4, Search Console, CRM paths, RFQ links |
| Week 3 | Publish | First 8–10 posts live with routes to services |
| Week 4 | Review and adjust | Simple dashboard, topic tweaks, next month’s list |
Timing depends on access and approvals. We can start on your current hosting.
Request a News Portal plan
Tell us your niche, services, and key ports. We will outline the site structure, story list, and how each piece funnels readers to a next step.